June 2023: Paper 1

100 marks · 19 question parts · Paper, mark scheme and report on Pearson's site

Question by question

QTopicMarksAOType
1(a) Free market, mixed and command economies 4AO1=2,AO2=1,AO3=1Short answer
1(b) Free market, mixed and command economies 1AO1=1Multiple choice
2(a) Production possibility frontiers 2AO2=2Calculation
2(b) Production possibility frontiers 2AO1=1,AO3=1Short answer
2(c) Production possibility frontiers 1AO1=1Multiple choice
3(a) Price, income and cross elasticities of demand 1AO2=1Multiple choice
3(b) Market structures: efficiency, perfect and monopolistic competition 4AO1=2,AO2=2Diagram
4(a) Supply, demand and price determination 2AO2=2Calculation
4(b) The price mechanism, consumer and producer surplus 2AO1=1,AO3=1Short answer
4(c) The price mechanism, consumer and producer surplus 1AO2=1Multiple choice
5(a) The labour market 1AO2=1Multiple choice
5(b) Monopsony and contestable markets, The labour market 4AO1=2,AO2=1,AO3=1Short answer
6(a) Oligopoly 5AO1=1,AO2=2,AO3=2Calculation
6(b) Rational decision making and behavioural economics 10AO1=2,AO2=2,AO3=2,AO4=4Extended response
6(c) Price, income and cross elasticities of demand 8AO1=2,AO2=2,AO3=2,AO4=2Extended response
6(d) Market failure and externalities 12AO1=2,AO2=2,AO3=4,AO4=4Extended response
6(e) Monopoly 15AO1=3,AO2=3,AO3=3,AO4=6Extended response
7 Government intervention in markets, Government intervention: competition policy and regulation 25AO1=4,AO2=4,AO3=8,AO4=9Essay
8 Government intervention in markets, Market failure and externalities 25AO1=4,AO2=4,AO3=8,AO4=9Essay

The questions

1(a)1(b)2(a)2(b)2(c)3(a)3(b)4(a)4(b)4(c)5(a)5(b)6(a)6(b)6(c)6(d)6(e)78
June 2023 · Paper 1 · Q1(a) 4 marks AO1=2, AO2=1, AO3=1 Short answer economic systems
Data and extracts for question 11 In a major reform of its command economy, the Cuban government will allow small private businesses to operate in most fields. Free market economists have long called for the role of small business to be expanded to help jump‑start the economy and to create jobs. (Source adapted from: https://www.telegraph.co.uk/news/2021/02/07/ cuba-allows-massive-expansion-private-businesses/)
(a) With reference to the information provided, explain one advantage of a free market economy. (4)
June 2023 · Paper 1 · Q1(b) 1 mark AO1=1 Multiple choice economic systems
Data and extracts for question 11 In a major reform of its command economy, the Cuban government will allow small private businesses to operate in most fields. Free market economists have long called for the role of small business to be expanded to help jump‑start the economy and to create jobs. (Source adapted from: https://www.telegraph.co.uk/news/2021/02/07/ cuba-allows-massive-expansion-private-businesses/)
(b) Which one of the following economic thinkers supported the idea of a command economy? (1) A Adam Smith B Friedrich Hayek C John Maynard Keynes D Karl Marx
June 2023 · Paper 1 · Q2(a) 2 marks AO2=2 Calculation production possibility frontiers
Data and extracts for question 22 The production possibility frontier shows last year’s harvest for a UK farmer at point X. Wheat 7 Y 6 Z 5 4 X 3 2 W 1 Oats 0 1 2 3 4 5
(a) Calculate the opportunity cost of the decision by the farmer to harvest 6 units of wheat this year at point Y (movement from point X to point Y). (2)
June 2023 · Paper 1 · Q2(b) 2 marks AO1=1, AO3=1 Short answer production possibility frontiers
Data and extracts for question 22 The production possibility frontier shows last year’s harvest for a UK farmer at point X. Wheat 7 Y 6 Z 5 4 X 3 2 W 1 Oats 0 1 2 3 4 5
(b) Explain the impact on efficiency of producing at point W in the following year. (2)
June 2023 · Paper 1 · Q2(c) 1 mark AO1=1 Multiple choice production possibility frontiers
Data and extracts for question 22 The production possibility frontier shows last year’s harvest for a UK farmer at point X. Wheat 7 Y 6 Z 5 4 X 3 2 W 1 Oats 0 1 2 3 4 5
(c) Which one of the following would be most likely to help the farmer reach point Z? An increase in (1) A investment in milk production machinery B investment in modern farming technology C the demand for wheat D the price of oats
June 2023 · Paper 1 · Q3(a) 1 mark AO2=1 Multiple choice price elasticity of demand
Data and extracts for question 33 A luxury brownie baker is faced with falling demand as incomes fall.
(a) The likely income elasticity of demand for a luxury good is: (1) A –3.40 B –0.74 C +0.74 D +3.40
June 2023 · Paper 1 · Q3(b) 4 marks AO1=2, AO2=2 Diagram market structures and efficiency
Data and extracts for question 33 A luxury brownie baker is faced with falling demand as incomes fall.
(b) Small local bakeries have many of the characteristics of monopolistic competition. Draw the short run profit maximising equilibrium of a loss‑making luxury brownie baker. (4)
June 2023 · Paper 1 · Q4(a) 2 marks AO2=2 Calculation supply and demand
Data and extracts for question 44 An annual season ticket for a train journey between London and Reading is planned to increase from £5 044 to £5 664 in 2023. (Source adapted from: https://commonslibrary.parliament.uk/ how-much-could-rail-fares-increase-by-in-2023-and-why)
(a) With reference to the information provided, calculate the percentage change in the price of an annual season ticket. (2)
June 2023 · Paper 1 · Q4(b) 2 marks AO1=1, AO3=1 Short answer price mechanism and surplus
Data and extracts for question 44 An annual season ticket for a train journey between London and Reading is planned to increase from £5 044 to £5 664 in 2023. (Source adapted from: https://commonslibrary.parliament.uk/ how-much-could-rail-fares-increase-by-in-2023-and-why)
(b) Explain the likely impact of the increase in price of a season ticket on consumer surplus. (2) The diagram below shows the demand and supply for sugary drinks. Price of sugary M S drinks F G Minimum P1 price E H Pe L J D K
June 2023 · Paper 1 · Q4(c) 1 mark AO2=1 Multiple choice price mechanism and surplus
Data and extracts for question 44 An annual season ticket for a train journey between London and Reading is planned to increase from £5 044 to £5 664 in 2023. (Source adapted from: https://commonslibrary.parliament.uk/ how-much-could-rail-fares-increase-by-in-2023-and-why)
Quantity of sugary drinks Qe Q2 Q1 0 (c) Which one of the following areas represents the change in producer surplus when a minimum price is imposed? (1) A FEPeP1 B FMP1 C GEPeP1 D GKP1
June 2023 · Paper 1 · Q5(a) 1 mark AO2=1 Multiple choice labour market
Data and extracts for question 55 Index of pay in the public and private sector. Nominal average weekly earnings (base year January 2018 = 100) 120 118 Private Sector 115 114 Index 110 Public Sector 105 100 2018 2019 2020 2021 2022 (Source adapted from: https://www.ft.com/content/48dafbb9- 371d-4683-9afb-26652add888c)
(a) Which one of the following is the ratio of public sector pay relative to private sector pay in 2022? (1) A 1 : 0.97 B 1 : 1.04 C 1 : 4.0 D 1 : 14.0
June 2023 · Paper 1 · Q5(b) 4 marks AO1=2, AO2=1, AO3=1 Short answer monopsony and contestabilitylabour market
Data and extracts for question 55 Index of pay in the public and private sector. Nominal average weekly earnings (base year January 2018 = 100) 120 118 Private Sector 115 114 Index 110 Public Sector 105 100 2018 2019 2020 2021 2022 (Source adapted from: https://www.ft.com/content/48dafbb9- 371d-4683-9afb-26652add888c)
(b) Over 90% of nurses work in the public sector. Nurses in the public sector have experienced wage rises lower than those in the private sector over the past 10 years. (Source adapted from: https://www.nuffieldtrust.org.uk/resource/chart-of- the-week-real-terms-nhs-staff-pay-from-2010-to-2020) Using the information provided and the concept of monopsony, explain why nurses in the public sector have had lower wage rises than those in the private sector. (4)
June 2023 · Paper 1 · Q6(a) 5 marks AO1=1, AO2=2, AO3=2 Calculation oligopoly
Data and extracts for question 6The UK online streaming services market Figure 1: Market share of UK online streaming services Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Amazon Prime Video 37.9% 41.1% 45.0% 27.1% 25.9% Disney+ 16.0% 17.7% 19.3% 14.1% 21.5% Netflix 15.0% 10.5% 5.0% 9.4% 4.5% NOW 11.3% 11.2% 5.6% 11.0% 11.1% AppleTV+ 4.0% 5.5% 7.3% 9.2% 9.9% BritBox 4.0% 3.0% 5.7% 6.0% 5.9% Others 11.8 11.0% 12.1% 23.2% 21.2% (Source adapted from: Kantar, Worldpanel Division Geotech 2022) Figure 2: UK online streaming services – monthly fees Streaming service provider September 2022 Netflix premium (4 users/ultra HD*) £15.99 Netflix standard (2 users/HD) £10.99 *This is the highest quality Netflix basic (single user/non HD**) £6.99 picture currently available Amazon Prime Video £8.99 ** This is the basic quality picture Amazon Prime Video – Student price £4.49 Disney+ £7.99 AppleTV+ £4.99 (Source adapted from: https://www.radiotimes.com/tv/what- to-watch-tv/best-streaming-service-uk/) Extract A How Netflix makes use of behavioural science In the last few years, companies have been trying to find ways to attract the attention of customers. Various streaming platforms such as Netflix, Amazon, and YouTube use ‘nudges’ to influence consumer behaviour. The ‘next‑up’ feature on Netflix or ‘auto‑play’ on YouTube has been subject to research that relates it to binge‑watching. 5 Binge‑watching is the practice of viewing for a prolonged period, multiple episodes of a TV show or several films in rapid succession. Similarly, the policy of offering a one‑month free subscription under the label of ‘free trial’ requires credit card information to turn the forgetful subscriber into a potential paying one. Following this strategy, Netflix has expanded to 190 countries in just seven years 10 and according to the Wall Street Journal, the company generated total revenue of over $5.2 billion in 2019, which was an increase from 2018 of around $4 billion. However, 2022 data shows that consumers, increasingly worried about the rising cost of living, are turning their back on Netflix. With a reported cancellation of over 200 000 subscriptions in the first quarter and another two million forecast to leave by the 15 end of the year. Subscribers are rethinking their commitment to the streaming services that grew their numbers sharply during the home‑based months of the global health crisis. Netflix subscribers have also quoted a decline in value for money and satisfaction with the quality of the shows as key motives for cancellation. Disney now see higher satisfaction rankings than Netflix across the quality of shows, 20 amount of original content, number of new‑release films, variety of classic films and amount of kids’ content. Forecast cancellation rates for Disney+ fell to an all‑time low of 3.2%. (Source adapted from: https://www.novanudge.com/post/sludge-on-demand-how-netflix- makes-use-of-behavioural-science https://www.theguardian.com/media/2022/apr/20/netflix-shares-fall-losing-subscribers) Extract B The economics of price discrimination Throughout 2022, Netflix, a 100‑billion‑dollar company, increased prices in the US, Canada, the UK and Ireland (most of which saw similar price increases in 2021, too). In sharp contrast, Netflix recently announced it was reducing its prices in India (standard/2‑user 499 rupees a month, equivalent to £5.42) in a bid to compete with 5 Disney+ and Prime. UK students currently enrolled in a college or university who have a valid student email address can join Prime Student through the Amazon website. This gives them nearly 50% off a standard Prime membership and many other exclusive benefits. (Source adapted from: https://help.netflix.com/en/node/24926/in) Extract C Educational Website and TV Programmes BBC Bitesize is a learning platform created by the BBC in 1998. The online study resource allows parents to teach their children from home, using ready-made lesson plans and study guides with questions for all ages. The revision sessions are free to watch and they are available for children aged five up to their late teens. The guides are written by 5 teachers and subject experts, so they are reliable and follow the National Curriculum. Last year Bitesize attracted around two million weekly unique browsers with a peak week of 3.3 million in the GCSE exam period. Oak National Academy is a freely available learning resource website created for pupils aged four to sixteen. Launched in 2020, as a response to the global health crisis, the 10 website includes lesson slides, video lessons, worksheets, and quizzes conforming to the national curriculum in England. Ministers have set aside £43 million to fund the Oak National Academy over the next three years. (Source adapted from: https://www.bbc.co.uk/bitesize/articles/zmjdhbk https://www.structural-learning.com/post/oak-academy-a-teachers-guide#:~:text=Oak%20 National%20Academy%20is%20a,the%20national%20curriculum%20of%20England)
(a) With reference to Figure 1, explain the market structure that best describes the market for UK online streaming services. (5)
June 2023 · Paper 1 · Q6(b) 10 marks AO1=2, AO2=2, AO3=2, AO4=4 10-mark response rational decision making and behavioural economics
Data and extracts for question 6The UK online streaming services market Figure 1: Market share of UK online streaming services Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Amazon Prime Video 37.9% 41.1% 45.0% 27.1% 25.9% Disney+ 16.0% 17.7% 19.3% 14.1% 21.5% Netflix 15.0% 10.5% 5.0% 9.4% 4.5% NOW 11.3% 11.2% 5.6% 11.0% 11.1% AppleTV+ 4.0% 5.5% 7.3% 9.2% 9.9% BritBox 4.0% 3.0% 5.7% 6.0% 5.9% Others 11.8 11.0% 12.1% 23.2% 21.2% (Source adapted from: Kantar, Worldpanel Division Geotech 2022) Figure 2: UK online streaming services – monthly fees Streaming service provider September 2022 Netflix premium (4 users/ultra HD*) £15.99 Netflix standard (2 users/HD) £10.99 *This is the highest quality Netflix basic (single user/non HD**) £6.99 picture currently available Amazon Prime Video £8.99 ** This is the basic quality picture Amazon Prime Video – Student price £4.49 Disney+ £7.99 AppleTV+ £4.99 (Source adapted from: https://www.radiotimes.com/tv/what- to-watch-tv/best-streaming-service-uk/) Extract A How Netflix makes use of behavioural science In the last few years, companies have been trying to find ways to attract the attention of customers. Various streaming platforms such as Netflix, Amazon, and YouTube use ‘nudges’ to influence consumer behaviour. The ‘next‑up’ feature on Netflix or ‘auto‑play’ on YouTube has been subject to research that relates it to binge‑watching. 5 Binge‑watching is the practice of viewing for a prolonged period, multiple episodes of a TV show or several films in rapid succession. Similarly, the policy of offering a one‑month free subscription under the label of ‘free trial’ requires credit card information to turn the forgetful subscriber into a potential paying one. Following this strategy, Netflix has expanded to 190 countries in just seven years 10 and according to the Wall Street Journal, the company generated total revenue of over $5.2 billion in 2019, which was an increase from 2018 of around $4 billion. However, 2022 data shows that consumers, increasingly worried about the rising cost of living, are turning their back on Netflix. With a reported cancellation of over 200 000 subscriptions in the first quarter and another two million forecast to leave by the 15 end of the year. Subscribers are rethinking their commitment to the streaming services that grew their numbers sharply during the home‑based months of the global health crisis. Netflix subscribers have also quoted a decline in value for money and satisfaction with the quality of the shows as key motives for cancellation. Disney now see higher satisfaction rankings than Netflix across the quality of shows, 20 amount of original content, number of new‑release films, variety of classic films and amount of kids’ content. Forecast cancellation rates for Disney+ fell to an all‑time low of 3.2%. (Source adapted from: https://www.novanudge.com/post/sludge-on-demand-how-netflix- makes-use-of-behavioural-science https://www.theguardian.com/media/2022/apr/20/netflix-shares-fall-losing-subscribers) Extract B The economics of price discrimination Throughout 2022, Netflix, a 100‑billion‑dollar company, increased prices in the US, Canada, the UK and Ireland (most of which saw similar price increases in 2021, too). In sharp contrast, Netflix recently announced it was reducing its prices in India (standard/2‑user 499 rupees a month, equivalent to £5.42) in a bid to compete with 5 Disney+ and Prime. UK students currently enrolled in a college or university who have a valid student email address can join Prime Student through the Amazon website. This gives them nearly 50% off a standard Prime membership and many other exclusive benefits. (Source adapted from: https://help.netflix.com/en/node/24926/in) Extract C Educational Website and TV Programmes BBC Bitesize is a learning platform created by the BBC in 1998. The online study resource allows parents to teach their children from home, using ready-made lesson plans and study guides with questions for all ages. The revision sessions are free to watch and they are available for children aged five up to their late teens. The guides are written by 5 teachers and subject experts, so they are reliable and follow the National Curriculum. Last year Bitesize attracted around two million weekly unique browsers with a peak week of 3.3 million in the GCSE exam period. Oak National Academy is a freely available learning resource website created for pupils aged four to sixteen. Launched in 2020, as a response to the global health crisis, the 10 website includes lesson slides, video lessons, worksheets, and quizzes conforming to the national curriculum in England. Ministers have set aside £43 million to fund the Oak National Academy over the next three years. (Source adapted from: https://www.bbc.co.uk/bitesize/articles/zmjdhbk https://www.structural-learning.com/post/oak-academy-a-teachers-guide#:~:text=Oak%20 National%20Academy%20is%20a,the%20national%20curriculum%20of%20England)
(b) With reference to the information provided, assess whether Netflix subscribers behave rationally. (10)
June 2023 · Paper 1 · Q6(c) 8 marks AO1=2, AO2=2, AO3=2, AO4=2 8-mark response price elasticity of demand
Data and extracts for question 6The UK online streaming services market Figure 1: Market share of UK online streaming services Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Amazon Prime Video 37.9% 41.1% 45.0% 27.1% 25.9% Disney+ 16.0% 17.7% 19.3% 14.1% 21.5% Netflix 15.0% 10.5% 5.0% 9.4% 4.5% NOW 11.3% 11.2% 5.6% 11.0% 11.1% AppleTV+ 4.0% 5.5% 7.3% 9.2% 9.9% BritBox 4.0% 3.0% 5.7% 6.0% 5.9% Others 11.8 11.0% 12.1% 23.2% 21.2% (Source adapted from: Kantar, Worldpanel Division Geotech 2022) Figure 2: UK online streaming services – monthly fees Streaming service provider September 2022 Netflix premium (4 users/ultra HD*) £15.99 Netflix standard (2 users/HD) £10.99 *This is the highest quality Netflix basic (single user/non HD**) £6.99 picture currently available Amazon Prime Video £8.99 ** This is the basic quality picture Amazon Prime Video – Student price £4.49 Disney+ £7.99 AppleTV+ £4.99 (Source adapted from: https://www.radiotimes.com/tv/what- to-watch-tv/best-streaming-service-uk/) Extract A How Netflix makes use of behavioural science In the last few years, companies have been trying to find ways to attract the attention of customers. Various streaming platforms such as Netflix, Amazon, and YouTube use ‘nudges’ to influence consumer behaviour. The ‘next‑up’ feature on Netflix or ‘auto‑play’ on YouTube has been subject to research that relates it to binge‑watching. 5 Binge‑watching is the practice of viewing for a prolonged period, multiple episodes of a TV show or several films in rapid succession. Similarly, the policy of offering a one‑month free subscription under the label of ‘free trial’ requires credit card information to turn the forgetful subscriber into a potential paying one. Following this strategy, Netflix has expanded to 190 countries in just seven years 10 and according to the Wall Street Journal, the company generated total revenue of over $5.2 billion in 2019, which was an increase from 2018 of around $4 billion. However, 2022 data shows that consumers, increasingly worried about the rising cost of living, are turning their back on Netflix. With a reported cancellation of over 200 000 subscriptions in the first quarter and another two million forecast to leave by the 15 end of the year. Subscribers are rethinking their commitment to the streaming services that grew their numbers sharply during the home‑based months of the global health crisis. Netflix subscribers have also quoted a decline in value for money and satisfaction with the quality of the shows as key motives for cancellation. Disney now see higher satisfaction rankings than Netflix across the quality of shows, 20 amount of original content, number of new‑release films, variety of classic films and amount of kids’ content. Forecast cancellation rates for Disney+ fell to an all‑time low of 3.2%. (Source adapted from: https://www.novanudge.com/post/sludge-on-demand-how-netflix- makes-use-of-behavioural-science https://www.theguardian.com/media/2022/apr/20/netflix-shares-fall-losing-subscribers) Extract B The economics of price discrimination Throughout 2022, Netflix, a 100‑billion‑dollar company, increased prices in the US, Canada, the UK and Ireland (most of which saw similar price increases in 2021, too). In sharp contrast, Netflix recently announced it was reducing its prices in India (standard/2‑user 499 rupees a month, equivalent to £5.42) in a bid to compete with 5 Disney+ and Prime. UK students currently enrolled in a college or university who have a valid student email address can join Prime Student through the Amazon website. This gives them nearly 50% off a standard Prime membership and many other exclusive benefits. (Source adapted from: https://help.netflix.com/en/node/24926/in) Extract C Educational Website and TV Programmes BBC Bitesize is a learning platform created by the BBC in 1998. The online study resource allows parents to teach their children from home, using ready-made lesson plans and study guides with questions for all ages. The revision sessions are free to watch and they are available for children aged five up to their late teens. The guides are written by 5 teachers and subject experts, so they are reliable and follow the National Curriculum. Last year Bitesize attracted around two million weekly unique browsers with a peak week of 3.3 million in the GCSE exam period. Oak National Academy is a freely available learning resource website created for pupils aged four to sixteen. Launched in 2020, as a response to the global health crisis, the 10 website includes lesson slides, video lessons, worksheets, and quizzes conforming to the national curriculum in England. Ministers have set aside £43 million to fund the Oak National Academy over the next three years. (Source adapted from: https://www.bbc.co.uk/bitesize/articles/zmjdhbk https://www.structural-learning.com/post/oak-academy-a-teachers-guide#:~:text=Oak%20 National%20Academy%20is%20a,the%20national%20curriculum%20of%20England)
(c) With reference to the information provided, examine the likely numerical value of the cross elasticity of demand between UK online streaming services. (8)
June 2023 · Paper 1 · Q6(d) 12 marks AO1=2, AO2=2, AO3=4, AO4=4 12-mark response externalities
Data and extracts for question 6The UK online streaming services market Figure 1: Market share of UK online streaming services Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Amazon Prime Video 37.9% 41.1% 45.0% 27.1% 25.9% Disney+ 16.0% 17.7% 19.3% 14.1% 21.5% Netflix 15.0% 10.5% 5.0% 9.4% 4.5% NOW 11.3% 11.2% 5.6% 11.0% 11.1% AppleTV+ 4.0% 5.5% 7.3% 9.2% 9.9% BritBox 4.0% 3.0% 5.7% 6.0% 5.9% Others 11.8 11.0% 12.1% 23.2% 21.2% (Source adapted from: Kantar, Worldpanel Division Geotech 2022) Figure 2: UK online streaming services – monthly fees Streaming service provider September 2022 Netflix premium (4 users/ultra HD*) £15.99 Netflix standard (2 users/HD) £10.99 *This is the highest quality Netflix basic (single user/non HD**) £6.99 picture currently available Amazon Prime Video £8.99 ** This is the basic quality picture Amazon Prime Video – Student price £4.49 Disney+ £7.99 AppleTV+ £4.99 (Source adapted from: https://www.radiotimes.com/tv/what- to-watch-tv/best-streaming-service-uk/) Extract A How Netflix makes use of behavioural science In the last few years, companies have been trying to find ways to attract the attention of customers. Various streaming platforms such as Netflix, Amazon, and YouTube use ‘nudges’ to influence consumer behaviour. The ‘next‑up’ feature on Netflix or ‘auto‑play’ on YouTube has been subject to research that relates it to binge‑watching. 5 Binge‑watching is the practice of viewing for a prolonged period, multiple episodes of a TV show or several films in rapid succession. Similarly, the policy of offering a one‑month free subscription under the label of ‘free trial’ requires credit card information to turn the forgetful subscriber into a potential paying one. Following this strategy, Netflix has expanded to 190 countries in just seven years 10 and according to the Wall Street Journal, the company generated total revenue of over $5.2 billion in 2019, which was an increase from 2018 of around $4 billion. However, 2022 data shows that consumers, increasingly worried about the rising cost of living, are turning their back on Netflix. With a reported cancellation of over 200 000 subscriptions in the first quarter and another two million forecast to leave by the 15 end of the year. Subscribers are rethinking their commitment to the streaming services that grew their numbers sharply during the home‑based months of the global health crisis. Netflix subscribers have also quoted a decline in value for money and satisfaction with the quality of the shows as key motives for cancellation. Disney now see higher satisfaction rankings than Netflix across the quality of shows, 20 amount of original content, number of new‑release films, variety of classic films and amount of kids’ content. Forecast cancellation rates for Disney+ fell to an all‑time low of 3.2%. (Source adapted from: https://www.novanudge.com/post/sludge-on-demand-how-netflix- makes-use-of-behavioural-science https://www.theguardian.com/media/2022/apr/20/netflix-shares-fall-losing-subscribers) Extract B The economics of price discrimination Throughout 2022, Netflix, a 100‑billion‑dollar company, increased prices in the US, Canada, the UK and Ireland (most of which saw similar price increases in 2021, too). In sharp contrast, Netflix recently announced it was reducing its prices in India (standard/2‑user 499 rupees a month, equivalent to £5.42) in a bid to compete with 5 Disney+ and Prime. UK students currently enrolled in a college or university who have a valid student email address can join Prime Student through the Amazon website. This gives them nearly 50% off a standard Prime membership and many other exclusive benefits. (Source adapted from: https://help.netflix.com/en/node/24926/in) Extract C Educational Website and TV Programmes BBC Bitesize is a learning platform created by the BBC in 1998. The online study resource allows parents to teach their children from home, using ready-made lesson plans and study guides with questions for all ages. The revision sessions are free to watch and they are available for children aged five up to their late teens. The guides are written by 5 teachers and subject experts, so they are reliable and follow the National Curriculum. Last year Bitesize attracted around two million weekly unique browsers with a peak week of 3.3 million in the GCSE exam period. Oak National Academy is a freely available learning resource website created for pupils aged four to sixteen. Launched in 2020, as a response to the global health crisis, the 10 website includes lesson slides, video lessons, worksheets, and quizzes conforming to the national curriculum in England. Ministers have set aside £43 million to fund the Oak National Academy over the next three years. (Source adapted from: https://www.bbc.co.uk/bitesize/articles/zmjdhbk https://www.structural-learning.com/post/oak-academy-a-teachers-guide#:~:text=Oak%20 National%20Academy%20is%20a,the%20national%20curriculum%20of%20England)
(d) With reference to Extract C, discuss the likely private and external benefits of viewing educational websites and TV programmes. (12)
June 2023 · Paper 1 · Q6(e) 15 marks AO1=3, AO2=3, AO3=3, AO4=6 15-mark response monopoly
Data and extracts for question 6The UK online streaming services market Figure 1: Market share of UK online streaming services Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Amazon Prime Video 37.9% 41.1% 45.0% 27.1% 25.9% Disney+ 16.0% 17.7% 19.3% 14.1% 21.5% Netflix 15.0% 10.5% 5.0% 9.4% 4.5% NOW 11.3% 11.2% 5.6% 11.0% 11.1% AppleTV+ 4.0% 5.5% 7.3% 9.2% 9.9% BritBox 4.0% 3.0% 5.7% 6.0% 5.9% Others 11.8 11.0% 12.1% 23.2% 21.2% (Source adapted from: Kantar, Worldpanel Division Geotech 2022) Figure 2: UK online streaming services – monthly fees Streaming service provider September 2022 Netflix premium (4 users/ultra HD*) £15.99 Netflix standard (2 users/HD) £10.99 *This is the highest quality Netflix basic (single user/non HD**) £6.99 picture currently available Amazon Prime Video £8.99 ** This is the basic quality picture Amazon Prime Video – Student price £4.49 Disney+ £7.99 AppleTV+ £4.99 (Source adapted from: https://www.radiotimes.com/tv/what- to-watch-tv/best-streaming-service-uk/) Extract A How Netflix makes use of behavioural science In the last few years, companies have been trying to find ways to attract the attention of customers. Various streaming platforms such as Netflix, Amazon, and YouTube use ‘nudges’ to influence consumer behaviour. The ‘next‑up’ feature on Netflix or ‘auto‑play’ on YouTube has been subject to research that relates it to binge‑watching. 5 Binge‑watching is the practice of viewing for a prolonged period, multiple episodes of a TV show or several films in rapid succession. Similarly, the policy of offering a one‑month free subscription under the label of ‘free trial’ requires credit card information to turn the forgetful subscriber into a potential paying one. Following this strategy, Netflix has expanded to 190 countries in just seven years 10 and according to the Wall Street Journal, the company generated total revenue of over $5.2 billion in 2019, which was an increase from 2018 of around $4 billion. However, 2022 data shows that consumers, increasingly worried about the rising cost of living, are turning their back on Netflix. With a reported cancellation of over 200 000 subscriptions in the first quarter and another two million forecast to leave by the 15 end of the year. Subscribers are rethinking their commitment to the streaming services that grew their numbers sharply during the home‑based months of the global health crisis. Netflix subscribers have also quoted a decline in value for money and satisfaction with the quality of the shows as key motives for cancellation. Disney now see higher satisfaction rankings than Netflix across the quality of shows, 20 amount of original content, number of new‑release films, variety of classic films and amount of kids’ content. Forecast cancellation rates for Disney+ fell to an all‑time low of 3.2%. (Source adapted from: https://www.novanudge.com/post/sludge-on-demand-how-netflix- makes-use-of-behavioural-science https://www.theguardian.com/media/2022/apr/20/netflix-shares-fall-losing-subscribers) Extract B The economics of price discrimination Throughout 2022, Netflix, a 100‑billion‑dollar company, increased prices in the US, Canada, the UK and Ireland (most of which saw similar price increases in 2021, too). In sharp contrast, Netflix recently announced it was reducing its prices in India (standard/2‑user 499 rupees a month, equivalent to £5.42) in a bid to compete with 5 Disney+ and Prime. UK students currently enrolled in a college or university who have a valid student email address can join Prime Student through the Amazon website. This gives them nearly 50% off a standard Prime membership and many other exclusive benefits. (Source adapted from: https://help.netflix.com/en/node/24926/in) Extract C Educational Website and TV Programmes BBC Bitesize is a learning platform created by the BBC in 1998. The online study resource allows parents to teach their children from home, using ready-made lesson plans and study guides with questions for all ages. The revision sessions are free to watch and they are available for children aged five up to their late teens. The guides are written by 5 teachers and subject experts, so they are reliable and follow the National Curriculum. Last year Bitesize attracted around two million weekly unique browsers with a peak week of 3.3 million in the GCSE exam period. Oak National Academy is a freely available learning resource website created for pupils aged four to sixteen. Launched in 2020, as a response to the global health crisis, the 10 website includes lesson slides, video lessons, worksheets, and quizzes conforming to the national curriculum in England. Ministers have set aside £43 million to fund the Oak National Academy over the next three years. (Source adapted from: https://www.bbc.co.uk/bitesize/articles/zmjdhbk https://www.structural-learning.com/post/oak-academy-a-teachers-guide#:~:text=Oak%20 National%20Academy%20is%20a,the%20national%20curriculum%20of%20England)
(e) Using examples from Figure 2 or Extract B, discuss the likely impact of price discrimination on a firm’s profits. Use a relevant diagram to support your answer. (15)
June 2023 · Paper 1 · Q7 25 marks AO1=4, AO2=4, AO3=8, AO4=9 25-mark essay Either/or government intervention in marketscompetition policy and regulation
7 The average UK household energy bill (gas and electric combined) rose 80% from £1 971 in 2021 to £3 549 in 2022. (Source adapted from: https://www.telegraph.co.uk/money/consumer-affairs/ energy-price-cap-rise-october-2022-what-happen-household-bills/) Evaluate possible methods of government intervention to control household energy bills in the UK.
June 2023 · Paper 1 · Q8 25 marks AO1=4, AO2=4, AO3=8, AO4=9 25-mark essay Either/or government intervention in marketsexternalities
8 Using 2021 estimates of carbon emissions, it is estimated that a petrol car journey from London to Glasgow emits approximately 3.3 times more carbon dioxide per passenger than the equivalent journey by train. (Source adapted from: https://www.gov.uk/government/statistics/transport-and- environment-statistics-autumn-2021/transport-and-environment-statistics-autumn-2021) Evaluate possible methods of government intervention to reduce carbon emissions caused by road transport in the UK.

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