November 2021: Paper 1

100 marks · 18 question parts · Paper, mark scheme and report on Pearson's site

Question by question

QTopicMarksAOType
1(a) The nature of economics and the economic problem 1AO1=1Multiple choice
1(b) The labour market 4AO1=2,AO2=1,AO3=1Short answer
2(a) Supply, demand and price determination 4AO1=2,AO2=2Diagram
2(b) Supply, demand and price determination 1AO1=1Multiple choice
3(a) Monopoly 4AO1=2,AO2=2Diagram
3(b) Monopoly 1AO3=1Multiple choice
4(a) Revenues, costs and profits 2AO2=2Calculation
4(b) Indirect taxes and subsidies 2AO2=2Calculation
4(c) Business growth and business objectives 1AO3=1Multiple choice
5(a) Market structures: efficiency, perfect and monopolistic competition 4AO1=2,AO2=2Diagram
5(b) Market structures: efficiency, perfect and monopolistic competition 1AO3=1Multiple choice
6(a) Revenues, costs and profits 5AO1=1,AO2=2,AO3=2Short answer
6(b) Market failure and externalities 8AO1=2,AO2=2,AO3=2,AO4=2Extended response
6(c) Business growth and business objectives 10AO1=2,AO2=2,AO3=2,AO4=4Extended response
6(d) Revenues, costs and profits, Government intervention in markets 12AO1=2,AO2=2,AO3=4,AO4=4Extended response
6(e) Oligopoly, Monopoly 15AO1=3,AO2=3,AO3=3,AO4=6Extended response
7 The labour market 25AO1=4,AO2=4,AO3=8,AO4=9Essay
8 Oligopoly, Monopoly 25AO1=4,AO2=4,AO3=8,AO4=9Essay

The questions

1(a)1(b)2(a)2(b)3(a)3(b)4(a)4(b)4(c)5(a)5(b)6(a)6(b)6(c)6(d)6(e)78
November 2021 · Paper 1 · Q1(a) 1 mark AO1=1 Multiple choice nature of economics
Data and extracts for question 11 Statement 1: Since Poland joined the European Union (EU) in 2004, over one million of its workforce have migrated to other countries in the EU. Statement 2: Many engineers have left Poland for higher paid jobs in other countries in the EU. (Source: https://www.forbes.com/sites/freylindsay/2019/08/09/polands-emigration-rate-is- falling-but-people-are-still-worried-about-the-brain-drain-bogeyman/#9550525792e6)
(a) Which one of the following best describes the two statements above? (1) Statement 1 Statement 2 A Normative Normative B Normative Positive C Positive Normative D Positive Positive
November 2021 · Paper 1 · Q1(b) 4 marks AO1=2, AO2=1, AO3=1 Short answer labour market
Data and extracts for question 11 Statement 1: Since Poland joined the European Union (EU) in 2004, over one million of its workforce have migrated to other countries in the EU. Statement 2: Many engineers have left Poland for higher paid jobs in other countries in the EU. (Source: https://www.forbes.com/sites/freylindsay/2019/08/09/polands-emigration-rate-is- falling-but-people-are-still-worried-about-the-brain-drain-bogeyman/#9550525792e6)
(b) Explain the likely impact of migration on the wage level of engineers in Poland. (4)
November 2021 · Paper 1 · Q2(a) 4 marks AO1=2, AO2=2 Diagram supply and demand
Data and extracts for question 22 Cobalt is a key metal used in the batteries of electric cars. China is the world’s largest producer of electric cars but has recently cut subsidies to its manufacturers. The Democratic Republic of the Congo (DRC) produces more than 60% of the world’s supply of cobalt, from its small-scale mines. Many new small mines opened in 2018 as a result of improved expectations of profit. The following graph shows the price of cobalt between June 2018 and June 2019. 45 40 35 30 $ per pound 25 weight 20 (454 grams) 15 10 5 0 June 2018 June 2019
(a) With reference to the information provided, draw a supply and demand diagram to show why the price of cobalt fell between June 2018 and June 2019. (4)
November 2021 · Paper 1 · Q2(b) 1 mark AO1=1 Multiple choice supply and demand
Data and extracts for question 22 Cobalt is a key metal used in the batteries of electric cars. China is the world’s largest producer of electric cars but has recently cut subsidies to its manufacturers. The Democratic Republic of the Congo (DRC) produces more than 60% of the world’s supply of cobalt, from its small-scale mines. Many new small mines opened in 2018 as a result of improved expectations of profit. The following graph shows the price of cobalt between June 2018 and June 2019. 45 40 35 30 $ per pound 25 weight 20 (454 grams) 15 10 5 0 June 2018 June 2019
(b) Between June 2018 and June 2019 the price of cobalt fell by: (1) A 25% B 37.5% C 62.5% D 166.7%
November 2021 · Paper 1 · Q3(a) 4 marks AO1=2, AO2=2 Diagram monopoly
Data and extracts for question 33 River Island is a clothing retailer. Students are offered a River Island student discount code to benefit from a 10% price reduction as an attempt by the firm to increase profit.
(a) Complete the third-degree price discrimination diagram below. Draw the impact on each sub-market by showing the price and profit. (4) Students (a) Non-students (b) Pricea Priceb AC = MC ARa ARb MRb MRa 0 0 Quantitya Quantityb of clothing of clothing
November 2021 · Paper 1 · Q3(b) 1 mark AO3=1 Multiple choice monopoly
Data and extracts for question 33 River Island is a clothing retailer. Students are offered a River Island student discount code to benefit from a 10% price reduction as an attempt by the firm to increase profit.
(b) Which one of the following is necessary for a firm to be able to practise price discrimination? (1) A It has some degree of market power B It is able to store its product C Its product has different features in different markets D The costs of supplying some customers are higher
November 2021 · Paper 1 · Q4(a) 2 marks AO2=2 Calculation revenues costs and profits
Data and extracts for question 44 Patrick Street Productions produces musicals. Its latest production is ‘It’s a Wonderful Life’ and the total cost of this production is $200 000. The ticket price is $40. The theatre has a capacity of 300 seats. The company aims for revenue maximisation. If this is achieved, revenue from ticket sales will cover 30% of total costs. Charitable donations contribute 12.5% towards total cost and a government subsidy ensures the production covers all of its costs. (Source adapted from: https://www.cbc.ca/news/canada/british-columbia/a-bit-of- a-desperate-time-as-costs-rise-professional-theatre-companies-survive-rather-than- thrive-1.5489733)
(a) Calculate the total revenue from ticket sales for ‘It’s a Wonderful Life’, assuming it is shown only five times, all at full capacity. You are advised to show your working. (2)
November 2021 · Paper 1 · Q4(b) 2 marks AO2=2 Calculation indirect taxes and subsidies
Data and extracts for question 44 Patrick Street Productions produces musicals. Its latest production is ‘It’s a Wonderful Life’ and the total cost of this production is $200 000. The ticket price is $40. The theatre has a capacity of 300 seats. The company aims for revenue maximisation. If this is achieved, revenue from ticket sales will cover 30% of total costs. Charitable donations contribute 12.5% towards total cost and a government subsidy ensures the production covers all of its costs. (Source adapted from: https://www.cbc.ca/news/canada/british-columbia/a-bit-of- a-desperate-time-as-costs-rise-professional-theatre-companies-survive-rather-than- thrive-1.5489733)
(b) Calculate the value of the government subsidy necessary for this production to cover all of its costs. (2)
November 2021 · Paper 1 · Q4(c) 1 mark AO3=1 Multiple choice business growth and objectives
Data and extracts for question 44 Patrick Street Productions produces musicals. Its latest production is ‘It’s a Wonderful Life’ and the total cost of this production is $200 000. The ticket price is $40. The theatre has a capacity of 300 seats. The company aims for revenue maximisation. If this is achieved, revenue from ticket sales will cover 30% of total costs. Charitable donations contribute 12.5% towards total cost and a government subsidy ensures the production covers all of its costs. (Source adapted from: https://www.cbc.ca/news/canada/british-columbia/a-bit-of- a-desperate-time-as-costs-rise-professional-theatre-companies-survive-rather-than- thrive-1.5489733)
(c) Which one of the following conditions is necessary for revenue maximisation to occur? (1) A Average revenue equals average cost B Average revenue equals marginal cost C Marginal revenue equals average revenue D Marginal revenue equals zero
November 2021 · Paper 1 · Q5(a) 4 marks AO1=2, AO2=2 Diagram market structures and efficiency
Data and extracts for question 55 In Sicily, many households can grow lemons of the same quality as each other. Chiara decides to sell lemons at her local market, expecting to make a normal profit. She notices that all of the many lemon sellers are charging exactly the same price.
(a) Draw diagrams showing the equilibrium positions for both the lemon market and a typical firm in the long run. (4) Firm Market
November 2021 · Paper 1 · Q5(b) 1 mark AO3=1 Multiple choice market structures and efficiency
Data and extracts for question 55 In Sicily, many households can grow lemons of the same quality as each other. Chiara decides to sell lemons at her local market, expecting to make a normal profit. She notices that all of the many lemon sellers are charging exactly the same price.
(b) Which one of the following will exist in the short run if Chiara makes a loss? (1) A Allocative efficiency and productive efficiency B Allocative efficiency and productive inefficiency C Allocative inefficiency and productive efficiency D Allocative inefficiency and productive inefficiency
November 2021 · Paper 1 · Q6(a) 5 marks AO1=1, AO2=2, AO3=2 Short answer revenues costs and profits
Data and extracts for question 6The travel and tourism industry Figure 1: Package holiday market share of the six largest providers, booked by UK residents, 2019 TUI 29% Jet2 16% Thomas Cook 13% Expedia 8% On The Beach 6% BA Holidays 4% (Source adapted from: https://knowledge.sharescope.co.uk/2019/10/16/finding-companies- that-control-their-own-destinies/The Times/ATOL) Figure 2: Jet2 package holiday prices to Sorrento Price 12 hours after Thomas Cook shutdown Price before Thomas Cook shutdown 2 Adults for 7 Nights from Monday 25 May 2020 2 Adults for 7 Nights from Monday 25 May 2020 Half Board Half Board 1 x Premium Double or Twin room 1 x Premium Double or Twin room Return flights from Edinburgh Return flights from Edinburgh View flight times View flight times 22 kg Bag Allowance 22 kg Bag Allowance 10 kg Hand Baggage 10 kg Hand Baggage ATOL Protected ATOL Protected Coach Transfers Coach Transfers Holiday price from £1,576 Per person price Holiday price from £1,648 Per person price £788 £824 Data accessed: 22nd and 23rd September 2019 Extract A Marginal productivity of cabin crew Cabin crew are responsible for loading passengers and providing in-flight meals. United Airlines is planning to reduce the number of its cabin crew members onboard international flights. The airline currently operates its planes with one more cabin crew member than its competitors. The marginal productivity of this additional crew member 5 may be low. By reducing the number of its cabin crew members United Airlines will be able to operate more efficiently and compete more effectively. (Source adapted from: https://simpleflying.com/united-airlines-to-reduce-number-of-crew- on-international-flights/) Extract B Thomas Cook’s environmental impact Thomas Cook Group plc’s operations included its airline and 560 high street travel agents providing flights, hotels and package holidays. The environmental impact of the travel industry is significant. It accounts for 8% of all global carbon emissions. Thomas Cook recognised the risks presented by climate change 5 and actively engaged in reducing their airline emissions. Its plans included using more efficient aircraft and using lower-carbon fuel. In 2018, Thomas Cook was included in the top 10 of the world’s most fuel-efficient airlines. (Source adapted from: https://www.thomascookgroup.com/investors/insight_external_ assest/Thomas+Cook+Sustainability+Report+2018.pdf) Extract C Why did Thomas Cook shut down? Thomas Cook Group plc ceased trading on 23 September 2019. The collapse of Thomas Cook left 600 000 travellers stranded overseas and approximately 21 000 worldwide employees were left without a job. Thomas Cook’s management said that the failure of rescue talks between banks, 5 shareholders and the UK Government meant it had no choice but to shut down the business. But in truth the tour operator’s problems go back much further. A disastrous merger in 2007, increased debts, the internet revolution in holiday booking and Brexit uncertainty all contributed to the failure of the business. 10 In 2007 it merged with MyTravel. Thomas Cook directors had an objective of rapid company growth over short-term profitability. The merger was supposed to create a European giant, promising £75 million-a-year cost savings and a springboard to challenge emerging internet rivals. In reality, Thomas Cook was merging with a company that had only made a profit once in the previous six years, and the deal left the Group 15 with huge debts. In May 2019, the firm reported a £1.5 billion loss. The role of the management in Thomas Cook’s collapse is being investigated by the UK Government. Thomas Cook executives’ salaries and bonuses have been questioned. Directors received salaries totalling £20 million in the five years before its collapse. The Chief Executive Officer (CEO) earned a £500 000 cash bonus in 2017 and about 20 £8.5 million in his five years with the company. It seems that around £4 million of this was in the form of shares. The share price reached £1.46 in 2018, but each share is now worthless. The CEO said that the directors had worked “exhaustively” to rescue Thomas Cook and create a long-term turnaround strategy. “It is a matter of profound regret to me and the 25 rest of the board that we were not successful.” The UK prime minister admitted that the government refused to grant £150 million as a subsidy to help rescue Thomas Cook in the short run. The UK prime minister stated: “Clearly, that is a lot of taxpayers’ money and sets up, as people will appreciate, a moral hazard in the case of future such commercial difficulties that companies face. I have 30 questions about whether it’s right that the directors, or whoever, the board, should pay themselves large sums when businesses can go down the tubes like that. One is driven to reflect on whether the directors of these companies are properly incentivised to sort such matters out”. (Source adapted from: https://www.theguardian.com/business/2019/sep/23/thomas-cook- as-the-world-turned-the-sun-ceased-to-shine-on-venerable-tour-operator and https://www.ft.com/content/a7dd2554-de23-11e9-b112-9624ec9edc59)
(a) Explain the likely impact of diminishing marginal productivity of labour on cabin crew staffing levels. Refer to Extract A in your answer. (5)
November 2021 · Paper 1 · Q6(b) 8 marks AO1=2, AO2=2, AO3=2, AO4=2 8-mark response externalities
Data and extracts for question 6The travel and tourism industry Figure 1: Package holiday market share of the six largest providers, booked by UK residents, 2019 TUI 29% Jet2 16% Thomas Cook 13% Expedia 8% On The Beach 6% BA Holidays 4% (Source adapted from: https://knowledge.sharescope.co.uk/2019/10/16/finding-companies- that-control-their-own-destinies/The Times/ATOL) Figure 2: Jet2 package holiday prices to Sorrento Price 12 hours after Thomas Cook shutdown Price before Thomas Cook shutdown 2 Adults for 7 Nights from Monday 25 May 2020 2 Adults for 7 Nights from Monday 25 May 2020 Half Board Half Board 1 x Premium Double or Twin room 1 x Premium Double or Twin room Return flights from Edinburgh Return flights from Edinburgh View flight times View flight times 22 kg Bag Allowance 22 kg Bag Allowance 10 kg Hand Baggage 10 kg Hand Baggage ATOL Protected ATOL Protected Coach Transfers Coach Transfers Holiday price from £1,576 Per person price Holiday price from £1,648 Per person price £788 £824 Data accessed: 22nd and 23rd September 2019 Extract A Marginal productivity of cabin crew Cabin crew are responsible for loading passengers and providing in-flight meals. United Airlines is planning to reduce the number of its cabin crew members onboard international flights. The airline currently operates its planes with one more cabin crew member than its competitors. The marginal productivity of this additional crew member 5 may be low. By reducing the number of its cabin crew members United Airlines will be able to operate more efficiently and compete more effectively. (Source adapted from: https://simpleflying.com/united-airlines-to-reduce-number-of-crew- on-international-flights/) Extract B Thomas Cook’s environmental impact Thomas Cook Group plc’s operations included its airline and 560 high street travel agents providing flights, hotels and package holidays. The environmental impact of the travel industry is significant. It accounts for 8% of all global carbon emissions. Thomas Cook recognised the risks presented by climate change 5 and actively engaged in reducing their airline emissions. Its plans included using more efficient aircraft and using lower-carbon fuel. In 2018, Thomas Cook was included in the top 10 of the world’s most fuel-efficient airlines. (Source adapted from: https://www.thomascookgroup.com/investors/insight_external_ assest/Thomas+Cook+Sustainability+Report+2018.pdf) Extract C Why did Thomas Cook shut down? Thomas Cook Group plc ceased trading on 23 September 2019. The collapse of Thomas Cook left 600 000 travellers stranded overseas and approximately 21 000 worldwide employees were left without a job. Thomas Cook’s management said that the failure of rescue talks between banks, 5 shareholders and the UK Government meant it had no choice but to shut down the business. But in truth the tour operator’s problems go back much further. A disastrous merger in 2007, increased debts, the internet revolution in holiday booking and Brexit uncertainty all contributed to the failure of the business. 10 In 2007 it merged with MyTravel. Thomas Cook directors had an objective of rapid company growth over short-term profitability. The merger was supposed to create a European giant, promising £75 million-a-year cost savings and a springboard to challenge emerging internet rivals. In reality, Thomas Cook was merging with a company that had only made a profit once in the previous six years, and the deal left the Group 15 with huge debts. In May 2019, the firm reported a £1.5 billion loss. The role of the management in Thomas Cook’s collapse is being investigated by the UK Government. Thomas Cook executives’ salaries and bonuses have been questioned. Directors received salaries totalling £20 million in the five years before its collapse. The Chief Executive Officer (CEO) earned a £500 000 cash bonus in 2017 and about 20 £8.5 million in his five years with the company. It seems that around £4 million of this was in the form of shares. The share price reached £1.46 in 2018, but each share is now worthless. The CEO said that the directors had worked “exhaustively” to rescue Thomas Cook and create a long-term turnaround strategy. “It is a matter of profound regret to me and the 25 rest of the board that we were not successful.” The UK prime minister admitted that the government refused to grant £150 million as a subsidy to help rescue Thomas Cook in the short run. The UK prime minister stated: “Clearly, that is a lot of taxpayers’ money and sets up, as people will appreciate, a moral hazard in the case of future such commercial difficulties that companies face. I have 30 questions about whether it’s right that the directors, or whoever, the board, should pay themselves large sums when businesses can go down the tubes like that. One is driven to reflect on whether the directors of these companies are properly incentivised to sort such matters out”. (Source adapted from: https://www.theguardian.com/business/2019/sep/23/thomas-cook- as-the-world-turned-the-sun-ceased-to-shine-on-venerable-tour-operator and https://www.ft.com/content/a7dd2554-de23-11e9-b112-9624ec9edc59)
(b) Examine the likely impact of Thomas Cook’s plan ‘to reduce their airline emissions’ (Extract B, line 6) on the social optimum position. Use an appropriate externalities diagram in your answer. (8)
November 2021 · Paper 1 · Q6(c) 10 marks AO1=2, AO2=2, AO3=2, AO4=4 10-mark response business growth and objectives
Data and extracts for question 6The travel and tourism industry Figure 1: Package holiday market share of the six largest providers, booked by UK residents, 2019 TUI 29% Jet2 16% Thomas Cook 13% Expedia 8% On The Beach 6% BA Holidays 4% (Source adapted from: https://knowledge.sharescope.co.uk/2019/10/16/finding-companies- that-control-their-own-destinies/The Times/ATOL) Figure 2: Jet2 package holiday prices to Sorrento Price 12 hours after Thomas Cook shutdown Price before Thomas Cook shutdown 2 Adults for 7 Nights from Monday 25 May 2020 2 Adults for 7 Nights from Monday 25 May 2020 Half Board Half Board 1 x Premium Double or Twin room 1 x Premium Double or Twin room Return flights from Edinburgh Return flights from Edinburgh View flight times View flight times 22 kg Bag Allowance 22 kg Bag Allowance 10 kg Hand Baggage 10 kg Hand Baggage ATOL Protected ATOL Protected Coach Transfers Coach Transfers Holiday price from £1,576 Per person price Holiday price from £1,648 Per person price £788 £824 Data accessed: 22nd and 23rd September 2019 Extract A Marginal productivity of cabin crew Cabin crew are responsible for loading passengers and providing in-flight meals. United Airlines is planning to reduce the number of its cabin crew members onboard international flights. The airline currently operates its planes with one more cabin crew member than its competitors. The marginal productivity of this additional crew member 5 may be low. By reducing the number of its cabin crew members United Airlines will be able to operate more efficiently and compete more effectively. (Source adapted from: https://simpleflying.com/united-airlines-to-reduce-number-of-crew- on-international-flights/) Extract B Thomas Cook’s environmental impact Thomas Cook Group plc’s operations included its airline and 560 high street travel agents providing flights, hotels and package holidays. The environmental impact of the travel industry is significant. It accounts for 8% of all global carbon emissions. Thomas Cook recognised the risks presented by climate change 5 and actively engaged in reducing their airline emissions. Its plans included using more efficient aircraft and using lower-carbon fuel. In 2018, Thomas Cook was included in the top 10 of the world’s most fuel-efficient airlines. (Source adapted from: https://www.thomascookgroup.com/investors/insight_external_ assest/Thomas+Cook+Sustainability+Report+2018.pdf) Extract C Why did Thomas Cook shut down? Thomas Cook Group plc ceased trading on 23 September 2019. The collapse of Thomas Cook left 600 000 travellers stranded overseas and approximately 21 000 worldwide employees were left without a job. Thomas Cook’s management said that the failure of rescue talks between banks, 5 shareholders and the UK Government meant it had no choice but to shut down the business. But in truth the tour operator’s problems go back much further. A disastrous merger in 2007, increased debts, the internet revolution in holiday booking and Brexit uncertainty all contributed to the failure of the business. 10 In 2007 it merged with MyTravel. Thomas Cook directors had an objective of rapid company growth over short-term profitability. The merger was supposed to create a European giant, promising £75 million-a-year cost savings and a springboard to challenge emerging internet rivals. In reality, Thomas Cook was merging with a company that had only made a profit once in the previous six years, and the deal left the Group 15 with huge debts. In May 2019, the firm reported a £1.5 billion loss. The role of the management in Thomas Cook’s collapse is being investigated by the UK Government. Thomas Cook executives’ salaries and bonuses have been questioned. Directors received salaries totalling £20 million in the five years before its collapse. The Chief Executive Officer (CEO) earned a £500 000 cash bonus in 2017 and about 20 £8.5 million in his five years with the company. It seems that around £4 million of this was in the form of shares. The share price reached £1.46 in 2018, but each share is now worthless. The CEO said that the directors had worked “exhaustively” to rescue Thomas Cook and create a long-term turnaround strategy. “It is a matter of profound regret to me and the 25 rest of the board that we were not successful.” The UK prime minister admitted that the government refused to grant £150 million as a subsidy to help rescue Thomas Cook in the short run. The UK prime minister stated: “Clearly, that is a lot of taxpayers’ money and sets up, as people will appreciate, a moral hazard in the case of future such commercial difficulties that companies face. I have 30 questions about whether it’s right that the directors, or whoever, the board, should pay themselves large sums when businesses can go down the tubes like that. One is driven to reflect on whether the directors of these companies are properly incentivised to sort such matters out”. (Source adapted from: https://www.theguardian.com/business/2019/sep/23/thomas-cook- as-the-world-turned-the-sun-ceased-to-shine-on-venerable-tour-operator and https://www.ft.com/content/a7dd2554-de23-11e9-b112-9624ec9edc59)
(c) With reference to Extract C, assess whether Thomas Cook’s failure was caused by the principal-agent problem. (10)
November 2021 · Paper 1 · Q6(d) 12 marks AO1=2, AO2=2, AO3=4, AO4=4 12-mark response revenues costs and profitsgovernment intervention in markets
Data and extracts for question 6The travel and tourism industry Figure 1: Package holiday market share of the six largest providers, booked by UK residents, 2019 TUI 29% Jet2 16% Thomas Cook 13% Expedia 8% On The Beach 6% BA Holidays 4% (Source adapted from: https://knowledge.sharescope.co.uk/2019/10/16/finding-companies- that-control-their-own-destinies/The Times/ATOL) Figure 2: Jet2 package holiday prices to Sorrento Price 12 hours after Thomas Cook shutdown Price before Thomas Cook shutdown 2 Adults for 7 Nights from Monday 25 May 2020 2 Adults for 7 Nights from Monday 25 May 2020 Half Board Half Board 1 x Premium Double or Twin room 1 x Premium Double or Twin room Return flights from Edinburgh Return flights from Edinburgh View flight times View flight times 22 kg Bag Allowance 22 kg Bag Allowance 10 kg Hand Baggage 10 kg Hand Baggage ATOL Protected ATOL Protected Coach Transfers Coach Transfers Holiday price from £1,576 Per person price Holiday price from £1,648 Per person price £788 £824 Data accessed: 22nd and 23rd September 2019 Extract A Marginal productivity of cabin crew Cabin crew are responsible for loading passengers and providing in-flight meals. United Airlines is planning to reduce the number of its cabin crew members onboard international flights. The airline currently operates its planes with one more cabin crew member than its competitors. The marginal productivity of this additional crew member 5 may be low. By reducing the number of its cabin crew members United Airlines will be able to operate more efficiently and compete more effectively. (Source adapted from: https://simpleflying.com/united-airlines-to-reduce-number-of-crew- on-international-flights/) Extract B Thomas Cook’s environmental impact Thomas Cook Group plc’s operations included its airline and 560 high street travel agents providing flights, hotels and package holidays. The environmental impact of the travel industry is significant. It accounts for 8% of all global carbon emissions. Thomas Cook recognised the risks presented by climate change 5 and actively engaged in reducing their airline emissions. Its plans included using more efficient aircraft and using lower-carbon fuel. In 2018, Thomas Cook was included in the top 10 of the world’s most fuel-efficient airlines. (Source adapted from: https://www.thomascookgroup.com/investors/insight_external_ assest/Thomas+Cook+Sustainability+Report+2018.pdf) Extract C Why did Thomas Cook shut down? Thomas Cook Group plc ceased trading on 23 September 2019. The collapse of Thomas Cook left 600 000 travellers stranded overseas and approximately 21 000 worldwide employees were left without a job. Thomas Cook’s management said that the failure of rescue talks between banks, 5 shareholders and the UK Government meant it had no choice but to shut down the business. But in truth the tour operator’s problems go back much further. A disastrous merger in 2007, increased debts, the internet revolution in holiday booking and Brexit uncertainty all contributed to the failure of the business. 10 In 2007 it merged with MyTravel. Thomas Cook directors had an objective of rapid company growth over short-term profitability. The merger was supposed to create a European giant, promising £75 million-a-year cost savings and a springboard to challenge emerging internet rivals. In reality, Thomas Cook was merging with a company that had only made a profit once in the previous six years, and the deal left the Group 15 with huge debts. In May 2019, the firm reported a £1.5 billion loss. The role of the management in Thomas Cook’s collapse is being investigated by the UK Government. Thomas Cook executives’ salaries and bonuses have been questioned. Directors received salaries totalling £20 million in the five years before its collapse. The Chief Executive Officer (CEO) earned a £500 000 cash bonus in 2017 and about 20 £8.5 million in his five years with the company. It seems that around £4 million of this was in the form of shares. The share price reached £1.46 in 2018, but each share is now worthless. The CEO said that the directors had worked “exhaustively” to rescue Thomas Cook and create a long-term turnaround strategy. “It is a matter of profound regret to me and the 25 rest of the board that we were not successful.” The UK prime minister admitted that the government refused to grant £150 million as a subsidy to help rescue Thomas Cook in the short run. The UK prime minister stated: “Clearly, that is a lot of taxpayers’ money and sets up, as people will appreciate, a moral hazard in the case of future such commercial difficulties that companies face. I have 30 questions about whether it’s right that the directors, or whoever, the board, should pay themselves large sums when businesses can go down the tubes like that. One is driven to reflect on whether the directors of these companies are properly incentivised to sort such matters out”. (Source adapted from: https://www.theguardian.com/business/2019/sep/23/thomas-cook- as-the-world-turned-the-sun-ceased-to-shine-on-venerable-tour-operator and https://www.ft.com/content/a7dd2554-de23-11e9-b112-9624ec9edc59)
(d) With reference to Extract C, discuss the proposed government subsidy to prevent Thomas Cook from reaching its shut-down point. (12)
November 2021 · Paper 1 · Q6(e) 15 marks AO1=3, AO2=3, AO3=3, AO4=6 15-mark response oligopolymonopoly
Data and extracts for question 6The travel and tourism industry Figure 1: Package holiday market share of the six largest providers, booked by UK residents, 2019 TUI 29% Jet2 16% Thomas Cook 13% Expedia 8% On The Beach 6% BA Holidays 4% (Source adapted from: https://knowledge.sharescope.co.uk/2019/10/16/finding-companies- that-control-their-own-destinies/The Times/ATOL) Figure 2: Jet2 package holiday prices to Sorrento Price 12 hours after Thomas Cook shutdown Price before Thomas Cook shutdown 2 Adults for 7 Nights from Monday 25 May 2020 2 Adults for 7 Nights from Monday 25 May 2020 Half Board Half Board 1 x Premium Double or Twin room 1 x Premium Double or Twin room Return flights from Edinburgh Return flights from Edinburgh View flight times View flight times 22 kg Bag Allowance 22 kg Bag Allowance 10 kg Hand Baggage 10 kg Hand Baggage ATOL Protected ATOL Protected Coach Transfers Coach Transfers Holiday price from £1,576 Per person price Holiday price from £1,648 Per person price £788 £824 Data accessed: 22nd and 23rd September 2019 Extract A Marginal productivity of cabin crew Cabin crew are responsible for loading passengers and providing in-flight meals. United Airlines is planning to reduce the number of its cabin crew members onboard international flights. The airline currently operates its planes with one more cabin crew member than its competitors. The marginal productivity of this additional crew member 5 may be low. By reducing the number of its cabin crew members United Airlines will be able to operate more efficiently and compete more effectively. (Source adapted from: https://simpleflying.com/united-airlines-to-reduce-number-of-crew- on-international-flights/) Extract B Thomas Cook’s environmental impact Thomas Cook Group plc’s operations included its airline and 560 high street travel agents providing flights, hotels and package holidays. The environmental impact of the travel industry is significant. It accounts for 8% of all global carbon emissions. Thomas Cook recognised the risks presented by climate change 5 and actively engaged in reducing their airline emissions. Its plans included using more efficient aircraft and using lower-carbon fuel. In 2018, Thomas Cook was included in the top 10 of the world’s most fuel-efficient airlines. (Source adapted from: https://www.thomascookgroup.com/investors/insight_external_ assest/Thomas+Cook+Sustainability+Report+2018.pdf) Extract C Why did Thomas Cook shut down? Thomas Cook Group plc ceased trading on 23 September 2019. The collapse of Thomas Cook left 600 000 travellers stranded overseas and approximately 21 000 worldwide employees were left without a job. Thomas Cook’s management said that the failure of rescue talks between banks, 5 shareholders and the UK Government meant it had no choice but to shut down the business. But in truth the tour operator’s problems go back much further. A disastrous merger in 2007, increased debts, the internet revolution in holiday booking and Brexit uncertainty all contributed to the failure of the business. 10 In 2007 it merged with MyTravel. Thomas Cook directors had an objective of rapid company growth over short-term profitability. The merger was supposed to create a European giant, promising £75 million-a-year cost savings and a springboard to challenge emerging internet rivals. In reality, Thomas Cook was merging with a company that had only made a profit once in the previous six years, and the deal left the Group 15 with huge debts. In May 2019, the firm reported a £1.5 billion loss. The role of the management in Thomas Cook’s collapse is being investigated by the UK Government. Thomas Cook executives’ salaries and bonuses have been questioned. Directors received salaries totalling £20 million in the five years before its collapse. The Chief Executive Officer (CEO) earned a £500 000 cash bonus in 2017 and about 20 £8.5 million in his five years with the company. It seems that around £4 million of this was in the form of shares. The share price reached £1.46 in 2018, but each share is now worthless. The CEO said that the directors had worked “exhaustively” to rescue Thomas Cook and create a long-term turnaround strategy. “It is a matter of profound regret to me and the 25 rest of the board that we were not successful.” The UK prime minister admitted that the government refused to grant £150 million as a subsidy to help rescue Thomas Cook in the short run. The UK prime minister stated: “Clearly, that is a lot of taxpayers’ money and sets up, as people will appreciate, a moral hazard in the case of future such commercial difficulties that companies face. I have 30 questions about whether it’s right that the directors, or whoever, the board, should pay themselves large sums when businesses can go down the tubes like that. One is driven to reflect on whether the directors of these companies are properly incentivised to sort such matters out”. (Source adapted from: https://www.theguardian.com/business/2019/sep/23/thomas-cook- as-the-world-turned-the-sun-ceased-to-shine-on-venerable-tour-operator and https://www.ft.com/content/a7dd2554-de23-11e9-b112-9624ec9edc59)
(e) With reference to the information provided, discuss the decision by Jet2 to increase its package holiday prices. (15)
November 2021 · Paper 1 · Q7 25 marks AO1=4, AO2=4, AO3=8, AO4=9 25-mark essay Either/or labour market
7 The national living wage, the minimum wage for 25-year-olds and over, is expected to rise to more than £10.50 an hour in 2024 compared with £8.72 in 2020. The wage does not apply to the UK’s self-employed and ‘gig economy’ workers. Some economists said the increase was ambitious. Business groups warned that employers in sectors such as social care could be hit hard. In large parts of the north of England the living wage has already reached two-thirds of local median earnings, said Professor Shackleton. (Source adapted from: https://www.theguardian.com/uk-news/2020/mar/11/budget-2020- national-living-wage-national-insurance) Evaluate the disadvantages of a significant increase in the national living wage on a specific labour market, such as that for social care workers.
November 2021 · Paper 1 · Q8 25 marks AO1=4, AO2=4, AO3=8, AO4=9 25-mark essay Either/or oligopolymonopoly
8 In many industries, such as banking, health insurance, internet search engines, pharmaceuticals, social media and telecommunications, there have been increases in market concentration. Evaluate the possible consequences for business decision making of increased market concentration. Refer to industries of your choice in your answer.

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